AdSense Rules about Click Behaviour

Nothing is more tempting than to click on the AdSense ads on your own site, especially after months of waiting for your expected AdSense cash to come rolling in.
But nothing is clearer in Google AdSense Programme Policies than the rules relating to click behaviour.

Google states:

'Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including using manual methods.’

In order for their scheme to work properly, Google have had to employ some of the best tracking technologies to monitor the behaviour of millions of internet users.

As well as keeping tabs on your I.P address, Google also store other important information related to your web activity which they use to calculate if you or your friends are participating in click fraud.

Remember that clicking on your own ads is prohibited.

The temptation to cheat Google AdSense can be extreme. But clicking on your own ads (or encouraging your friends to click on your ads) is the fastest and easiest way to get yourself banned from the scheme.

AdSense Rules about Encouraging Clicks

Some new AdSense publishers that are unaware of Google's AdSense rules, think that they can outsmart the system by using subtle methods to encourage clicks on their sites.
But there is one thing that all new AdSense publishers have to be aware of; and that is ALLforms of encouragement is prohibited that can be used to entice visitors to click on AdSense ads. It is crucial that all webmasters that have joined the scheme understand a number of simple rules related to encouraging clicks, these are:

• The use of suggestive terms like ‘click the ads’ or visit these links’ cannot be used anywhere near Google ads in order to encourage users to click on them
• The use of arrows, symbols or text to deliberately point the users attention to ads on a website is not allowed
• The use of suggestive or misleading images in close proximity to AdSense ads is forbidden
• AdSense ads cannot be put in floating box script

You get the general idea.

There are many publishers that break the rules, but they are all eventually found out. All sites are regularly reviewed at random intervals by both automated means and Google employees.

Behave normally and you won’t break AdSense click rules

First and foremost check Google AdSense rules regularly. Their rules do change over time in order to adapt to the ever changing PPC internet market so make sure that your knowledge of their rules is up to date.

As long as you behave normally, do not encourage friends and families to click on your ads and refrain from using suggestive images or text to encourage clicks on your website you shouldn’t fall foul of AdSense rules related to click behaviour.

Google has an obligation to the multitude of people that use its AdWords scheme and they need to ensure that clicks on Google ads result from genuine user interest.

For more information about Google AdSense rules look at:

AdSense rules for publishers

AdSense rules about the treatment of ads