Profitable AdSense Topics

The most profitable AdSense topics

The focus of most peoples attention when it comes to AdSense is money. It’s all about what the most profitable AdSense topics are, how much money they can make and how fast they can make it. This is the completely wrong approach to take towards AdSense, however, it is useful to know what kind of keywords gets the highest paying ads and what kind of topics are the most profitable.

So if you are aiming to create a website solely to make money using AdSense it is essential to know which topics are likely to make you the most money. But be warned… knowing this doesn’t necessarily mean that they will make you money but more about this later.

Highest Paying Keywords

There are many lists on the web displaying some of the highest paid AdSense keywords. Here’s a 2009 list showing the highest paying AdSense keywords:

Keywords	Cost Per Click (CPC)
Purchase structured settlements	$53.48
Mesothelioma lawyers San Diego	$51.47
Secured loans calculator	$51.35
Structured settlement investment	$50.45
Endowments selling	$50.35
Mesothelioma patient	$50.23
Mesothelioma attorneys San Diego	$50.07
New York mesothelioma lawyers	$50.01
Secured loans	$50.00
Car free insurance online quote	$49.96

As we can see from this list some of the highest paying keywords are highly specific for subject and location. If you have no knowledge of selling consolidation loans you are not going to have much success building a website based on the subject. Also it’s highly unlikely that you will get these types of ads anyway, as most of them are only delivered to websites from certain to countries and regions. But the list does give you an indication of the type of keywords that get the highest paying ads. 

Most Profitable AdSense Topics

There’s another list showing the most profitable AdSense topics. These are general topics that get reasonable well paid ads but also gets much more clicks. They are sought after, popular topics that are more likely to get clicked rather than the specific ads of the highest paying keywords. Here’s a list of the most profitable AdSense topics:

Subject	(CPC)	Clicks/Day	Cost/Day
Insurance	$17.41	49,893	$868,645
Hotels	$03.52	200,636	$706238
Films	$02.88	183,044	$527,166
Home	$03.89	102,282	$397,878
Cars	$05.09	52,069	$265,033
Schools	$04.13	60,913	$251,570
Acting	$02.28	106,337	$242,448
Credit	$08.67	25,705	$222,862
Software	$03.23	61,259	$197,868
Mortgage	$13.03	12,172	$158,601

About the lists

The first list tells us that the Google ads that pay well tend to be very specific and specialized. These ads are often difficult to get and even if you get them there is every likelihood that you will get very poor click-thru rates. The second list is bit more encouraging. It suggests that there are more general topics that are more profitable due to their popularity. But what it doesn’t tell you about is the competition within these topics.

Knowing the competition

Having an idea of the competition is crucial for anyone hoping to make the best out of AdSense. This is because the essence of AdSense success is website traffic. Everyone with a vested interest in a particular topic is vying for every available traffic related to that theme. The more traffic you have going through your site, the more clicks you will get on your AdSense ads. 

The problem with the list is that all the topics are already extremely saturated. There’s a lot of competition within the topics for the best keywords and each topic has more than tens of thousands of sites already catering for them.
So even though insurance related sites get on average more than 49,000 clicks per day, these clicks are already shared out among the best established websites. If you decide to make an insurance related site you can only hope to get small amounts of residual traffic going through it. Insufficient amounts to make any decent money using AdSense.

Benefits of the lists

There is a small benefit, however, in having these lists. It is possible through some hard work to pry out some truly lucrative AdSense niche keywords and themes within some of these general topics. If you have the patience, know-how and will you could discover some small gems contained within any one of these, popular general topics.

Knowing the most profitable AdSense topics doesn’t mean that you will necessarily make money off them. It is possible, but it is extremely difficult to do so. For your site to draw adequate amounts of traffic it has to be unique, brilliant and very well marketed.

To make the most out of AdSense, forget these lists. In many ways they are nothing more than distractions, fueling the profit seeking aspect of an AdSense venture and potentially destroying any possibility of success. To find out more about how to discover AdSense niches go to AdSense niche topics.