AdSense and Search-Engine-Optimization

The importance of good keywords

There is an intimate relationship between AdSense and the keywords around your chosen website theme.  As well as influencing the quality and levels of traffic going through your site the clever use of keywords can also determine the quality of ads allocated to each page on your site.  The closer the correlation between ads and content, the more likely a user will click on an ad and the greater the possibility of you earning some AdSense cash.

Keywords can influence the AdSense ads you are delivered

Even though you can't specifically determine what ads you will be given you can use your website theme with intelligently chosen keywords to influence the types of ads Google decides to give you. 

The finer points in choosing the right keywords are discussed in 'Researching AdSense Keywords', and this initial step is crucial in gaining a foothold in an increasingly competitive AdSense market. It is those carefully researched keywords that you use on your website through a process commonly known as on-page optimization. Without these well researched keywords to work with subsequent on-page and off-page optimization measures will be useless.  Good keyword choice is the bedrock of a good long term AdSense campaign, so some basic research at the very least is necessary to ensure some degree of success.

AdSense and on-page optimization

Search Engine Optimization (SEO) involves a number of important steps. But one of the most crucial steps involves the optimization of each of your sites pages in order to make them 'crawler' friendly.

This importance is even more acute when we realize that there is an intimate relation between on-page optimization for search engines and optimization for AdSense ads.

The on-page ranking elements that can be optimized through the use of keywords are:

• Title tag
• Meta keyword and meta description tags
• h1,h2 and other header tags
• Content material
• Link tags
• File name/Domain name/URL

On-page optmization can increase your website rankings

By themselves these elements barely affect your websites overall ranking position. But together, and used with a range of specially researched keywords they can boost your rankings on the major search engines. The effects of very good on-page optimization techniques are especially more noticeable if used on niche AdSense websites.

In fact, you could potentially reach the very top of the rankings very quickly using on-page optimization techniques if:

• Your topic has been researched extremely well and is sufficiently niche.
• Your content and all the available on-page elements are primed with well researched keywords.
• You undergo a very good off-page optimization campaign.