AdSense Keyword Search Techniques

AdSense keyword research is essential for those planning to seriously use AdSense to generate some long term income. The following guidelines are merely tips compiled from a number of successful SEO experts (these include... David Viney, Jeol Comm, Harold Davis, Ken Evoy to name a few).

AdSense keyword research case study

To better follow how to refine your ideas into a good niche AdSense topic we will use an example:

... Let us imagine that you are fitness fanatic. You love keeping fit and enjoy exercising. You eat, sleep and drink everything about exercising and keeping fit. You have a gym at home and also go to your local gym whenever the fancy takes you.
It's crazy, you know, but you just can't help it. Anyway, to distract you a little and stop you from completely breaking down from over-exhaustion you’ve decided to share your passion for exercising with the rest of the world and you want to create a health and fitness site.

You know about AdSense and you’ve even heard of keyword research but how should you proceed? Should you build a health and fitness site or should you focus it and create a specialist site?

The basics of keyword research

AdSense keyword research is not as complicated as some people would like you to believe. However, it does take a bit of time and can be a bit tedious. The best way to find your ideal keywords requires that large parts of it be done manually. For a more comprehensive insight into how to do keyword research download the AdSense Guide to Finding Keywords & AdSense Niches PDF for free.

The three key areas

During the preliminary brain storming session you isolated the themes that you liked best and you have done some basic investigations into the ones that are likely to be the most profitable. From this initial list you decided to pursue the general theme of health and fitness (it is your burning passion after all).
With our general idea based around the extremely large health and fitness theme we will attempt to find popular niche topics that we can use to create a good AdSense website. Overall the process involves researching the:

• Demand for the niche areas of your general theme
• Supply for the niche areas of your theme
• Expansion of the keywords of your chosen theme

In the demand section you are asking the question; how many people are actually searching for fitness related topics? Is there a demand for you chosen general theme and if so what areas are the most popular?
In the supply section you are investigating your competition. You are asking that if there is a demand for a certain theme, is there a supply? Is there too much competition for our AdSense keywords? Is the niche over-saturated? What areas have low supply if any?
Expansion occurs when you’ve chosen your niche and you have to create general and specific keywords for your website.

• General keywords are the ones that you use all through your website. In essence they describe the overall theme of your site.
• Specific keywords are used for specific pages within your site. They are used for different topics within a theme and are more focused and exact.

When researching AdSense keywords you will need to use a keyword search tool. In this exercise we will be using two keyword tools. Googles keyword search tool and WordTrackers free keyword tool to do our investigation. To access both tools just use the following links:
http://freekeywords.wordtracker.com/
https://adwords.google.com/select/KeywordToolExternal

Also you will need access to some sort of spreadsheet. It is not entirely necessary, but it will make the keyword research process a lot easier. To continue with deep keyword research go to: Researching demand for AdSense niche topics.